What is it and how can you optimize it?

You know what is the Crawl Budget and how does it affect the positioning of your web project?

It may not sound familiar to you, or if you know this very technical term at an SEO level but you are not very clear about what it consists of or if you really should pay attention to it or not.

It’s about a key aspect for positioning from any website.

Throughout this post we will try to solve all your doubts in this regard, and above all, to help you improve the positioning of your website.

What is the Crawl Budget and why is it so important for the positioning of your website?

In an internet with more than 1,700 million websites, and on the increase, it is becoming increasingly difficult for search engines like Google to track all the pages and content that are published daily.

Although the resources and technology that Google allocates to these tasks are also growing, it is evident that it is not possible to cover practically all the content that is published in real time.

That is, you need to filter to decide which websites to analyze and which ones not.

And that is precisely what the Crawl Budget exists for.

The Crawl Budget is the tracking budget that Google assigns to each website.

That crawl budget defines the period of time and the frequency with which Google analyzes the URLs and all the content on your website.

To assign this budget, there are two factors that have the most weight:

  • Popularity: Those pages that are more popular on the Internet receive more visits to be crawled and thus update the indexed content. The popularity of a website is linked to the domain authority.
  • Antiquity: Google tries to prevent indexed content from becoming obsolete by prioritizing the URLs that publish the most recently content.

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Crawlers are in charge of that tracking. What are they?

One crawler It is a bot in charge of crawling the web by applying the tracking budget assigned for a certain web.

A tracking bot after obtaining a list of urls is responsible for visiting and analyzing the content of each of these URLs. At the same time, it may be the case that in them you can find new URLs that you add to the list.

In the case of Google this crawler is called Googlebot, although these bots are also known as spiders.

How important should I give the Crawl Budget?

A good tracking budget is important since it directly affects how Google index more content and more frequently content on our website.

As a consequence of this, we can deduce that we are going to increase the possibilities of positioning more content.

That is such that so, however, and despite what has been thought many times, the tracking budget is not as relevant a factor as it has sometimes been heard and read.

* You may also be interested in: SEO Trends

According to Google itself, the owner of any website should not worry about this too much since it is an automated process that Google takes care of completely.

Now, if your website has a considerable amount of URLs and volume of content, it may be necessary to take more into account the assigned tracking budget.

If this is your case, keep in mind that a low tracking budget can affect you:

  • In a worst positioning for really relevant content
  • Later indexations and the possibility that your competition will overtake you by positioning certain content, even being able to be copied from yours

Can I improve the budget?

The direct answer is that only Google can modify it, however we can influence in a certain way so that this assignment is more beneficial to our interests.

It is about carrying out a series of good practices by which make Googlebot’s crawling job easier and also improve the popularity and seniority factors.

How can I know the tracking budget for my website?

There are several ways we have to know the assigned budget. All of them are related to the logs obtained from the visits that Googlebot has made to our website.

We share with you three tools that show us the visits that Google spiders have made:

Use of server logs of your hosting.

In our hosting, within cPanel you have these statistical data available.

Statistical data

In Google Search Console.

In section Settings> Tracking Statistics.

Search console

Using the tool [Screaming Frog Log File Analyser].

One of the most complete tools that we can use.

How can I increase my website tracking budget?

Now that we know what the Crawl Budget is and how it is being applied to our website, we have to work on improving it and optimizing it with a series of actions that we can carry out.

Below we recommend 10 actions that you can apply and that will favor the tracking of your website.

1. Improve WPO optimization

A key aspect of all crawling is the time a bot spends crawling a website.

The longer it takes to load a URL, the less time the spider can spend crawling other URLs.

Download our WPO optimization guide here

Therefore, an optimization of the loading times of your website affects that Googlebot can crawl more urls.

2. Reduce the number of errors on your website

You need to make sure that on your website there are no errors, because not only the experience of any user who visits it will be harmed, but also that of Google crawlers.

We must at all times also improve the experience and navigation of these trackers.

When a crawler detects a URL with an error, and therefore cannot navigate to it to check its content, stop indexing it.

In this way we are losing the possibility of indexing certain content that may be relevant to us.

Therefore, it is important to periodically check that there are no errors.

For this we can use tools such as Google Search Console in the section Coverage.

coverage

3. Increase the authority of your domain

Domain authority is one of the key factors for Google when allocating a budget.

Domain authority is a good indicator of the popularity of a website.

A strategy of link building with quality links That transmit a good linkjuice can be a very good option to give a boost to the authority of your domain and thus send positive popularity signals to Google.

The authority of your domain can be measured for example with Moz.

4. Delete all low-value pages

As a website is older and incorporates more content, it is more likely that it will have a greater volume of pages and that of all of them, some of them are not very valuable.

The reasons can be:

  • For being outdated
  • For not attending to search intentions
  • For not being optimized at the SEO level and not being positioned
  • For having content that we are no longer interested in showing

When these pages reach a large volume they can, not only do not contribute anything, but they can also influence the time that Googlebot dedicates to those URLs and that perhaps it could not be dedicating to others that are of value and you are more interested in analyzing .

5. Define a shallow, flat page architecture

A low-tier architecture makes it easy to crawl all of your URLs and their content.

In this way, Google can also better understand the relationship between your different URLs and content, considerably improving the indexing of an entire website.

Of course this is not always possible but try to make its structure as flat. possible.

6. Update the content you have published

Google likes the most recent content, it is normal to a certain extent that this is the case and it makes perfect sense.

Recently published content is more likely to serve the user’s search intentions better.

The time since the content has been published is one of the key factors in determining the assigned Crawl Budget.

Therefore, taking this factor into account, we must try to update all the pages of our website periodically insofar as possible.

Of course there are static pages such as the contact page where it is not necessary but there are others where it is relevant.

On websites with a certain age that have a blog, it may happen that its content is completely out of date.

A good way to update those contents is rewrite those posts or simply add certain changes to your content.

At the time of updating, it is convenient to unpublish that post (convert to draft) and republish immediately (to avoid the crawler passing and not finding it) so that, in addition to changing its publication to the current date, also the news aggregators detect it as a new post.

We can also do the same with other pages.

Another way to show Google that a page has been updated is by adding a section with the latest posts posted on your blog.

This is a practice that you can appreciate on many websites, right?

In this way, pages with static content have dynamic content.

In this way, Google identifies that there is new content on a regular basis and will update it periodically, in turn increasing the budget it dedicates to its tracking.

7. Define “no index” pages and “no follow” links on your website

Surely there are pages on your website that do not need neither be indexed nor require tracked links.

However, you cannot do without them, as we recommended with pages with low-value content.

These pages can be those of legal notices, cookies or even a promotional landing page.

By marking these pages as “no index” tags or “no follow” links, you can help Googlebot visit those URLs that suit you best.

8. Create a sitemap

A sitemap, as its name suggests, is a map that includes the most relevant pages that you want Googlebot to visit.

Thanks to offering a sitemap, the Google spider will be more efficient and faster doing your job.

9. Optimiza tu robots.txt

A Robots.txt file allows block Google access to certain parts of your website.

This is beneficial, because again we are limiting the content that we want the bots to analyze, gaining efficiency, avoiding spending part of the budget on visiting unnecessary areas of the web.

Even so, keep in mind that it is a file that we must generate with care since we could restrict certain required accesses.

10. Reduce the number of redirects

The redirects themselves are a solution that in many cases are essential, however, abusing them is detrimental to tracking.

A large number of redirects increases the time the bot spends crawling URLs.

Conclusions.

As we have seen throughout this post, having a good tracking budget is important if we seek to improve our positioning.

Now, it is convenient to assess well to what extent it is relevant for our website.

It will not have the same impact on websites with a large volume of URLs and content as on smaller ones.

Now, with all the information that we have offered you, it is your turn to analyze if your website needs to improve its crawl budget.