How to make an infographic

Infographics are an increasingly relevant type of visual content to show information on any topic and that many brands use. But how do you make an infographic that really attracts all potential clients’ eyes?

Throughout this post we are going to help you with that objective by telling you what the infographics consist of and also recommending you some tools that can be very useful to make these audiovisual resources so demanded and used today.

So, will you join us to learn more about how to squeeze the full potential of infographics?

What is an infographic

An infographic is a graphic resource containing information presented in a visual way and that allows the user in a synthesized way to obtain information on any subject or message that we want to convey.

Thus, an infographic is the way to explain and expose certain information in an image in a more simplified way than if we do it by writing text.

An infographic in addition:

  • Help brands to reinforce your visibility and positioning
  • It offers the possibility of convey a much more direct and clear message or idea
  • Lets get web traffic of a brand, for example by sharing that infographic on social networks and offering a link
  • In case of sharing them on our own website they help to increase retention on the web and with this the SEO of our website benefits

What types of infographics exist and can we design

Next we are going to indicate the main types of infographics that exist according to the type of format in which they can be designed.

In this way you can choose the one that best suits the type of communication strategy that interests you the most.

Flat style infographics

They are all those that are still images in png or jpeg format mainly.

The advantage of using this type of format is that they are the easier to share and be displayed so they are suitable for almost any purpose.

Interactive infographics:

They are perhaps the most advanced and complex, require more elaboration but can generate greater number of interactions and interest in the user.

Animated infographics

The format used with these infographics is generally the video or gif.

They are similar to the previous ones and in the same way require more elaboration.

They are not interactive but they do facilitate being able to be shared in a simpler way.

Once we have seen the formats we will show you some of the types of infographies that exist but according to the way in which the information is displayed in them.

Statistical infographics

As its name indicates, they are all those that show a series of statistical data in a very visual way, allowing an easier and faster understanding of certain information.

example infographic statistics

Chronological infographics

In this type of infographic, the emphasis on moment and time elapsed between a series of data or milestones.

They can be done according to days, weeks, years, decades, etc.

chronological infographic

In this way it is very easy to visualize a succession of data over time.

Enumeration, Sequential, or Process Infographics

They are very similar to the previous ones but with the particularity that instead of referring to time they emphasize organizing through different steps or sequence a whole series of data.

This type of infographic resource is used very frequently for the development of tutorials or guides.

Opposition or comparison infographics

A great way to expose differences between products or services is to make comparisons between them in an infographic.

Geolocation or position infographics

In these types of resources, the most important thing to highlight is the location of certain information that you want to show.

What elements of an infographic cannot be missing?

Surely you have already noticed, most have a very similar structure, with elements that are common in all of them.

The inclusion of these elements in a general way has a reason.

As with so many audiovisual formats, there is a common language and codes that help us to better visualize and interpret the content.

In general these are the basic elements that they contain.

Title or headline

It is the most relevant section and its choice must be very well thought out to immediately attract attention, but also be very descriptive.

Here a good hook text It’s fundamental.

Its position should allow it to be read before the rest of the content.

For example, in the case of vertical infographics, it is shown at the top.

Subtitle

Although it is not always necessary to include it, it serves to reinforce or expand the information in the title.

It is always located under the title in a prominent area, although in this case the text does not necessarily have to have so much prominence.

Body

As in any edition of a text, it is the development part of our content.

The body includes the bulk of the entire information and graphic elements that we consider appropriate to include.

Company

The signature of the author is the form of give visibility to our brand when displayed or shared.

In the signature we can include the logo of our brand, the full name, the address, contact channels, the URL of our website, etc.

It is not about preventing plagiarism or unauthorized uses, but about showing information about our brand.

Their inclusion is usually in a place where they do not detract from the limelight, for example at the foot.

In short, it is a fundamental element that should always be included.

Inclusion of sources

The citation of sources from which the information has been obtained is relevant for the user as it adds value and also confidence.

It is usually included in an inconspicuous place such as the foot.

What steps to follow to make an infographic?

We are already clear about what it is, what types of designs we can carry out and what elements we cannot put aside, now we are going to tell you the most important aspects to take into account when starting to design an infographic.

This is a series of tips that you have to take into account to start making your designs.

1- Define an idea and a goal

On a theme choose which is the message you want to convey.

That message must be clear and concise but at the same time it must be perfectly aligned with your interests and those of the audience you want to address.

And of course, the message must be of value to your audience.

It may interest you: Do you know what Content Marketing is and all the advantages it offers to your brand?

When it comes to defining your goal, ask yourself:

What do I want to achieve with this infographic?

Sharing an infographic through a newsletter is probably not the same objective as in a corporate blog post, right?

2- Get information

It is not enough only with the information that you have, but to obtain information from external sources that is interesting to include.

In this phase it is important define and filter the information well we want to show.

Remember again to keep in mind the initial message that we want to convey.

3- Choose the type of infographic you are going to make

Depending on the message and objective you are pursuing, as well as the information you have decided to include, one type or another of all the ones we have already seen will be more interesting to you. previously.

When you have decided it is also time to define the structure, including also the elements that we have already seen.

4- Define the styles

It is time to opt for colors and fonts with their respective sizes.

This is probably the step that can give us the most headaches, especially if your strength is not graphic design.

Choose one tonal range of colors that have a certain visual logic, either because of the theme you are dealing with, or because of the palette of your own brand or product.

Ultimately, any color combination you choose must have a meaning.

To define that color palette, it may be useful to take a look at this Adobe page where you can find all kinds of color combinations

For the choice of fonts and their size you must bear in mind the place where it will be shown.

In this case you will also have to apply a certain visual logic again as in the case of colors.

Keep in mind that not all fonts combine with each other and that they also transmit in themselves with their forms.

5- Write the texts and include the images

In this step, we try to shape all that content that we have previously defined.

With the texts it is essential that they are attractive, especially the titles, but above all, that they are not too long, they must be very concise.

Regarding the images, it is essential that they be of quality and describe very well what we want to convey.

We can use icons, vector images, photographs, illustrations etc.

To obtain resources like the previous ones, pages like these can be very useful:

6- Share and make your infographic public

Once it is done, there is not all the work, you have to give it visibility and share it.

Depending on the objective that you have set, you should publish it in those channels or media that you consider most appropriate.

The final file should contain information such as keywords or the name and authorship of your brand.

With what tools can I create an infographic?

We have already told you all the steps to make an infographic but we have not told you yet what to do it with. We have saved it for last.

The choice of one tool or another will largely depend on your performance and knowledge in graphic design.

However, we already anticipate that there are currently tools that allow you to make designs that save that possible handicap.

From the list of tools that we propose with one of them we have a special predilection and it is the one that we are going to give you more information about in addition to advising you to use, it is Canva.

Canva

Canva design

From this web and multi-device application it can be affirmed that it has revolutionized the way of creating graphic design elements in such a way that anyone without advanced knowledge can make quality designs.

The great thing about this tool is how intuitive and easy it is to use.

Canva has two types of subscription, free and pro, the second has mainly more design options and elements to be able to use.

When you start designing, do it from scratch by choosing a custom size or by selecting one of the pre-designed infographic templates and modifying them to your liking and needs.

Other design tools

  • Photoshop e Illustrator: the most professional and advanced Adobe options
  • Gimp: free and open source photo editing and design program
  • Piktochart: one of the oldest and most specialized tools in the creation of infographics
  • Infogram: web application very focused on infographic design
  • Adobe Spark: It is very similar to Canva but from the hand of Adobe.
  • Genial.ly: tool specialized in the design of interactive infographics
  • Venngage: allows you to easily create interactive infographics
  • Desygner: a web application very similar in operation and features to Canva

Throughout this post we have provided you with a series of ideas with which you can surely start designing for your brand or business.

In addition, as we have told you, you do not need to have previous design knowledge to start designing if you use tools like Canva.

Now it’s your turn, do you dare to make an infographic?